Today, most of the new growth is coming from the successes of Software-as-a-Service (SaaS) vendors entering the market with specialized, focused tools like lead management and, the topic of this guide, sales tracking software. On the whole, the sales force enablement and automation software market is expanding quickly-it grew 12.8 percent to $5.6 billion in 2016. Sales tracking software fits into the larger family of sales force enablement and sales force automation software and has many applications in common with traditional sales software and general purpose customer relationship management (CRM) software.
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